This crushing technique is enduring process, though it might well be said as at least half permanent and can be refreshed after washing. We use two types of crushing, and down the length of the dress and random pleating are the two forms. We use improved apparatus for crushing cloth, such as velvet or other pile type fabric. We carry out the crushing by relentlessly pulling lengths of the cloth into an elongated treatment chamber to form random creases therein. During the process, the cloth is stuffed further.